<span>Задайте к тексту 5 вопросов (общий, альтернативный, разделительный, специальный и вопрос к подлежащему)</span>
<span>Product and Brand Management</span>
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<span>Product managers are responsible for the marketing and development of products such as sports cars, insurance policies, and sporting goods. Product managers are both strategic and tactical. </span>
<span>Strategic because they responsible for positioning a product, assessing the competition and thinking about the future. </span>
<span>Tactical because they are in the field developing appropriate promotional campaigns, talking to reps about what customers want and think and doing the day-to-day sales tracking that's required for any major product category. </span>
<span>Product management professionals are excited about their ability to manage and strengthen brands. They are at the vortex of company life because their decisions directly affect the success of a business. </span>
<span>Product management professionals also tend to be on the leading edge of social and 'net culture. Understanding the consumer's mind and the connection between consumer behavior and a brand is central to succeeding in this career area.</span>
<span>Product management requires high levels of problem solving skills and analytical abilities. </span>
<span>As in most marketing careers, presentation skills are a necessity. The ability to be persuasive will prove to be highly beneficial in building a coalition supporting your position and ideas. </span>
<span>To become a product manager you must obtain years of marketing and selling experience. </span>
<span>It is becoming more and more important to obtain an Masters of Business Administration (MBA) degree to become a product manager at a prestigious consumer products company. </span>
<span>Because of the requirements for substantial marketing and selling experience, and the growing need for a masters degree, pay for product managers can be very high. It's not surprising then that jobs in product management are more difficult to obtain than other marketing careers.</span>
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